Goal
Capture intent from comments (keywords like “price”, “link”, “info”) and continue the conversation in DM with a short value-first sequence.
Build it
Connect the channel
Connect Instagram (or another channel that supports comment triggers) under Dashboard → Channels.
Start from a template or blank automation
Dashboard → Automations → Templates → comment-to-DM pattern, or create a new automation with a comment trigger.
Configure keywords and match mode
List keywords and choose exact vs contains. Keep the list tight to avoid noisy triggers.
Write the DM sequence
Open with a short message (no heavy links in the first DM). Add buttons or quick replies for the next step. Optional: tag the contact and notify Inbox.
Publish and monitor
Publish the automation, test on a staging post if you can, then watch run metrics and Inbox for the first 48 hours.
Tips
- Respect messaging windows: private replies and DMs still follow provider rules.
- Use Audience tags so Broadcasts can retarget engagers later.
- A/B split the opening DM once you have enough volume.
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