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Playbook: Cart recovery messaging

Message abandoners on connected channels using tags, delays, and templates, without a native Shopify app.

7 min read
Updated Jul 29, 2026
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PlaybookEcommerceBroadcasts

Honest scope

ChatinFlow does not ship a native Shopify/WooCommerce OAuth app yet. Cart recovery works when your store (or middleware) tags or upserts contacts via the public API, then automations and broadcasts send the reminder sequence on WhatsApp, Instagram, or Email within channel rules.

Consent and templates

Proactive WhatsApp and Meta messages usually need approved templates and prior opt-in. Build the sequence around provider policy, not only conversion rate.

Implementation

1

Ingest abandon events

From your store or middleware, create/update the contact (PAT + API) and apply a tag such as cart_abandoned with attributes for cart value or SKU.

2

Automation with delays

Trigger on tag applied (or start from an API-kicked journey), wait with delay actions, then send a reminder message or template.

3

Escalate

If they reply, stop the sequence and hand off to Inbox. If they purchase, remove the tag via API so reminders stop.

4

Measure

Use Analytics for send/reply volume and your store鈥檚 conversion events outside ChatinFlow for revenue.

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