Overview
WhatsApp Business messaging supports conversations and outbound campaigns within Meta’s policy rules, including the customer care window and template requirements for proactive messages. Availability follows your workspace plan.
Templates
For broadcasts and messages outside the open window, use Meta-approved WhatsApp templates configured on your Business account. In-app template approval and picker are not available yet.
Connect
Open Channels
Dashboard → Channels → WhatsApp.
Complete provider setup
Follow the on-screen Meta / WhatsApp Business connection steps for your workspace.
Verify
Confirm the channel is active, then send a test inbound message into Inbox.
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