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Playbooks

Playbook: Lead generation

Qualify leads in DM with questions, tags, and handoff to Inbox.

7 min read
Updated Jul 29, 2026
Intermediate
PlaybookLeadsInbox

Pattern

Use an ask-with-quick-replies (or button) sequence to capture intent, store answers on the contact, tag by qualification, and assign hot leads to a human in Inbox.

Setup

1

Define qualification fields

Decide which custom attributes or tags mean MQL vs nurture.

2

Build the ask sequence

In Automations, chain short questions with quick replies. Keep each step under one decision.

3

Branch and tag

Use conditions on answers to tag qualified vs not-yet. Optional AI reply for FAQs with handoff when confidence is low.

4

Handoff

Assign the conversation or notify the team so Inbox owns the close.

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