베스트 답변
Ask with buttons rather than free text, then branch on which button they tapped.
Buttons are the difference between a flow that works and one that guesses. A typed answer has to be matched against keywords, and people write "the second one", "b" and "smaller pls". A tapped button is a known value, so the branch is exact.
The build:
- Opening message that answers what they came for, in one line.
- A question step with two or three options. Label them with the outcome, not the product name: "Just me" and "For my team" outperform "Starter" and "Pro" with people who have never seen your pricing.
- A branch per option that sends the matching link.
- A tag per option, applied before the link, so the answer survives the conversation.
Keep it to one question. Every extra step costs people, and a stranger's answers to question three are usually wrong anyway. If you need more detail, the page or the call is where it belongs.
One thing to plan for: someone will type instead of tapping, because the buttons scroll off or they replied from a notification. Add a fallback branch that sends the general link and asks nothing else, rather than repeating the question. Repeating it is the point where people leave.
The Playbook: Lead generation article has the option labels and fallback wording that held up across a few hundred conversations.