Meta's free AI agent, or answers you write? Often both.

In June 2026 Meta opened its Business Agent, an AI that answers customers on WhatsApp, Messenger and Instagram. ChatinFlow runs the flows you design, with AI only where you allow it. Here is what each does well and how to choose.

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Meta Business Agent

Pick it when

You want an AI answering in the WhatsApp Business app today, without building anything.

ChatinFlow

Pick it when

Prices, policies and promises should be answered in words you approved, every time.

Should I use Meta Business Agent or ChatinFlow?

Meta Business Agent is an AI that replies for you inside Meta's apps: it answers questions, suggests catalog items, books appointments and qualifies leads, and Meta says it is free to start with paid subscriptions to come. ChatinFlow is for businesses that want to decide the answer themselves: comment replies, keywords, giveaways, bookings and broadcasts in flows you write, plus Telegram, Viber and website chat, with AI on your own key where you choose.

Meta Business Agent: AI answers for you, inside Meta's apps
ChatinFlow: You write the flow; AI answers only where you allow it
Reach: Meta's three apps, against those plus Telegram, Viber and website chat

Side by side

ChatinFlow and Meta Business Agent,
point by point.

SujetChatinFlowMeta Business Agent

Who writes the answerChatinFlowYou, in flows; AI replies only in the steps you add, from the sources you give itMeta Business AgentMeta's AI, answering questions about your business on its own1

CanauxChatinFlowInstagram, Messenger, WhatsApp, Telegram, Viber, website chat and Threads repliesMeta Business AgentWhatsApp, Messenger and Instagram1

PrixChatinFlowA free plan, then plans billed by the conversations answeredMeta Business AgentFree to start for now; Meta has announced paid subscriptions for the coming months1

Handing over to a personChatinFlowAssign to a teammate or the next free agent, in a shared inbox with rolesMeta Business AgentYou decide when a team member steps in1

Other systemsChatinFlowShopify, WooCommerce, HubSpot, Klaviyo, Stripe, Slack and more; HTTP requests in flows from the Growth planMeta Business AgentShopify, Zendesk and Shopee through the separate Business Agent Platform1

Checked on 2026-10-10 from public pages. Prices are left out on purpose, as they change often; follow the sources below for today's numbers.

Which one fits

An honest answer,
both ways.

Meta Business Agent is the better pick when

You want an AI answering in the WhatsApp Business app today, without building anything.
Your products already live in a Meta catalog and most questions are about them.
You are comfortable with an AI choosing the words, and you only step in now and then.

ChatinFlow fits better when

Prices, policies and promises should be answered in words you approved, every time.
Your conversations start from Instagram comments, stories, giveaways or ads, and need keyword and comment flows.
You also answer on Telegram, Viber or your website, or want broadcasts, bookings and a sales pipeline in the same place.

Moving over

Switching from Meta Business Agent,
un flow après l'autre.

01
Decide who answers what
List the questions you want answered word for word, such as prices and opening hours, and the ones where AI may help.
02
Build the fixed answers
Turn those into keyword and comment flows from templates, so the same question always gets the same approved answer.
03
Add AI where it helps
Connect your own AI key, add your website or PDFs as sources, and let AI handle the open questions with a hand-off to a person.
04
Keep one answer per message
If you keep Meta's agent on an account, make sure the two never answer the same message, so nobody gets two replies.

Questions,
réponses.

Tout ce qu'il faut savoir avant la mise en ligne de votre première automatisation.

Centre d’aide

Sources

Where the Meta Business Agent facts come from

Meta Business Agent is a trademark of its owner, used here only to name the product being compared. ChatinFlow is not affiliated with it. If something here is out of date, write to us and we will correct it. Nous contacter

Meta Newsroom, Be There for Every Customer With Meta Business Agent (3 June 2026)checked 2026-10-10

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Meta's free AI agent, or answers you write? Often both.

Should I use Meta Business Agent or ChatinFlow?

ChatinFlow and Meta Business Agent, point by point.

An honest answer, both ways.

Meta Business Agent is the better pick when

ChatinFlow fits better when

Switching from Meta Business Agent, un flow après l'autre.

Decide who answers what

Build the fixed answers

Add AI where it helps

Keep one answer per message

Questions, réponses.

Where the Meta Business Agent facts come from

Weighing other tools?

Ça ne s'arrête jamais.

Should I use Meta Business Agent or ChatinFlow?

ChatinFlow and Meta Business Agent, point by point.

An honest answer, both ways.

Meta Business Agent is the better pick when

ChatinFlow fits better when

Switching from Meta Business Agent, un flow après l'autre.

Decide who answers what

Build the fixed answers

Add AI where it helps

Keep one answer per message

Questions, réponses.

Where the Meta Business Agent facts come from

Weighing other tools?

Ça ne s'arrête jamais.

ChatinFlow and Meta Business Agent,
point by point.

An honest answer,
both ways.

Switching from Meta Business Agent,
un flow après l'autre.

Questions,
réponses.

Weighing
other tools?

ChatinFlow and Meta Business Agent,
point by point.

An honest answer,
both ways.

Switching from Meta Business Agent,
un flow après l'autre.

Questions,
réponses.

Weighing
other tools?