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Audience

Audience: contacts, tags, and segments

Manage contacts, apply tags, and build segments for targeting.
6 min readUpdated Jul 29, 2026Beginner

Overview

Audience is where contacts accumulate from channels and automations. Tags label people; segments are saved filters (static or rule-based) you reuse in broadcasts and automation conditions. Opt-out on the contact record is respected for campaigns.

Exports

Export contacts as CSV from Audience, all of them or the ones you select, if your role allows it. For messaging and usage metrics, use Dashboard β†’ Analytics (CSV export on plans with advanced analytics).

Common tasks

1

Browse contacts

Dashboard β†’ Audience to open the contact library.

2

Tag contacts

Apply tags from the contact profile or automation actions. Manage tag definitions in Settings.

3

Build a segment

Create a segment with filters on tags, fields, channel, or activity, then save it for reuse.

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