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Audience

Audience: contacts, tags, and segments

Manage contacts, apply tags, and build segments for targeting.

6 min read
Updated Jul 29, 2026
Beginner
AudienceTagsSegments

Overview

Audience is where contacts accumulate from channels and automations. Tags label people; segments are saved filters (static or rule-based) you reuse in broadcasts and automation conditions. Opt-out on the contact record is respected for campaigns.

Exports

Dedicated bulk Audience CSV export is not a separate product surface yet. For messaging and usage metrics, use Dashboard → Analytics (CSV export available on plans with advanced analytics).

Common tasks

1

Browse contacts

Dashboard → Audience to open the contact library.

2

Tag contacts

Apply tags from the contact profile or automation actions. Manage tag definitions in Settings.

3

Build a segment

Create a segment with filters on tags, fields, channel, or activity, then save it for reuse.

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