Comment PLAN on a Reel and the program link arrives by DM.
Reply to a story, leave an email, get the routine guide.
Send BOOK and pick a free time without leaving the chat.
An ad opens the DM, two quick questions pick the right course.
Comment AUDIT on a Page post, answer two questions, reach the team.
AI answers product questions in DMs and hands off to a person on request.
Send MENU and get the menu and a reservation link on one card.
The bio link opens a DM that asks which day and sends that ticket link.
Contains
Mode
All
Posts
Ignored
Case
Keyword
price
Contains, exact, starts with, pattern, any
5
Match modes
All five are on every plan, Free included
The closest match replies
1
Automation per message
Unless you let one run next to others
It matches what you wrote
0
Guesses
No fuzzy matching. Add the spellings you expect, or use a pattern.
Instagram comments on posts, Reels and Lives, Instagram DMs and story replies, Facebook Page comments, and Messenger and Telegram messages.
Contains a keyword, is exactly, starts with, matches a pattern, or any message. Each trigger has one keyword list, and any word on it starts the automation.
Keywords are the words you type, in any language or script. Nothing is translated or detected for you, so add each language’s word to the list.
When several automations match, only the closest one replies: exact words first, then starts with, then contains. Between two of the same kind, the longer keyword wins.
Limit a trigger to contacts with or without a tag, or to your Instagram followers on DM and story triggers. Inside the flow, condition steps branch on tags, custom fields and business hours.
A message that says only “stop” or “unsubscribe” opts the person out and cancels their running automations, and “start” brings them back. Messages with profanity or common scam phrases start nothing.
Five match modes, case ignored by default, patterns when you need them.
Keyword triggers are on every plan, Free included.
More messages, less mess.
Everything you need to know before your first automation goes live.