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Playbooks

Playbook: Creator growth loop

Convert social attention into recurring DM conversations and list growth.

7 min read
Updated Jul 29, 2026
Intermediate
PlaybookCreatorsGrowth

Loop

  1. 01.Publish content that invites a keyword comment or DM.
  2. 02.Automation captures the contact, tags them, and delivers the promised asset in DM.
  3. 03.Segment engagers and send occasional broadcasts or story-driven follow-ups.
  4. 04.Run giveaways to refill the top of the funnel, then repeat.

Product stack

  • Channels: Instagram and/or TikTok connected
  • Automations: comment/keyword triggers + welcome sequence
  • Audience: tags like engaged_comment and lead_magnet_claimed
  • Broadcasts: segment follow-ups inside channel rules
  • Giveaways: periodic spikes without rebuilding the whole funnel
  • Free tools: hashtag sets for content packaging

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