Turn comments into conversations

Comment a keyword, get the link in your DMs. How comment-to-DM works on Instagram in 2026, the two Meta rules that shape it, how to pick a keyword and what the first message should say.

Sixty keywords for comment-to-DM, grouped by goal: free resources, links, niche content, sales, bookings and community. Plus the rules that make a keyword work and how to test one before you post.

From a reel to a paid download in one chat: the comment keyword, the free first message, the price, the buy button and delivery after payment. For templates, presets, ebooks, courses and coaching.

Ask for the email inside a DM the follower started: they comment a keyword, get something useful, and get more by email. The flow, the lead magnets that work, and the consent rules to respect.

Viewers comment a keyword during your live and get the link in their DMs within seconds. What it's good for, the rule that private replies only work during the broadcast, and what to say on air.

How to set up a comment-to-DM lead funnel for a client in ChatinFlow: the keyword on the reel, the reply that opens the chat, the qualifying questions and the handoff to sales.